Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline by Marylou Tyler & Jeremey Donovan

Author:Marylou Tyler & Jeremey Donovan
Language: eng
Format: mobi
Publisher: McGraw-Hill Education
Published: 2016-08-15T14:00:00+00:00

Touch 3, Day 6, E-mail, CTA: Unaware to Aware Asset Click

From: <rep_e-mail_address>

Subject: Lead Generation Infographic

Hi <Prospect_First_Name>,

We just synthesized a number of lead generation best practices from the CMO Survey I mentioned last week into an infographic.

The survey revealed that next-generation content assets like infographics, videos, and e-books are outperforming traditional assets like white papers and blogs. However, most CMOs are struggling to shift resources to the newer, more effective options.

Check out more about content marketing and other lead generation best practices by viewing the infographic.

Thanks,

<Rep_First_Name> <Rep_Last_Name>

<Rep_Phone_Number>

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